Project Brief
In partnership with Cedars-Sinai, we create strong messaging deliverables including product with UX, graphic-based branding and web platform. Focus on helping community-based healthcare providers and advocates increase clinical trial awareness and participation
As researcher and product designer, I lead and solidify research, consolidate insights and opportunities, and delivered an Info Booth as physical product with User Experience designed for it.
Project Structure
2022 Fall - 4 Months Project
Team members:
Lillian Yian Lin, Cindy Chu, Taiga Haruyama
Focus
Branding
Research
Visual System
Product Design + UX
Graphic Design
UI / Web Design
Contribution
Lillian Yian Lin: Information Booth Design+UX , Research Lead, Logo Design
Cindy Chu: Brochure, Pins, Posters
Taiga: Web Platform Design
Components
Physical and Digital Product + UX
Info Booth
Web Platform
Graphic Designs
Poster + Pins + Brochure
Information Booth
The information booth is a physical apporach to connect cancer patients to doctors, and Clinical Trial opportunities. The booth provides a vital platform to enhance CT related chance-seeking and researching user experience.
Web Platform
The web platform educates healthcare providers (such as doctors) about diversity in clinical trials and cultural needs, helping them engage with diverse patients and address clinical trial opportunities effectively.
Promote Items / Applications
Graphic deliverables enhances the branding and advertising outcomes to advocate better to future CT participants. The final products including wall posters, pins for doctores to wear, and information brochures.
Approach Opportunities
Quantitative research about clinical trial participation
Demographics
Research about demographics, ethnicities and languages
Interview
Feedback and opportunities heard from healthcare providers + patients
Site Visits and Survey Feedback
Feedback from UCI Cancer Center and Koryo Clinic Visits
Persona
Defining the user persona and user journey
Messaging and Design Strategy
Theory of Change for our campaign
Visual System
Logo, typeface, color palette and photography style
Logo Design
Color Palette
Typography
Graphic Elements
Info Booth Design
Design, develop, and refining the booth to landing
Assembly Methods and functional side table / surface
Panel Graphic Layout and Color Explorations
Prototyping:
Expandable space and foldability
Final Info Booth Design
Special Thanks
Credits to Cedars-Sinai and everyone envolved in this precious experience
This experience has been my third time working with a client in a professional medical setting, and get to closely collaborate with a graphic designer, and an interaction designer on the team and create branding related deliverable and product engagement system. During these 3 months working for Cedars-Sinai, I received valuable insights, feedback and help from many people.
I would like to hereby express my gratitude towards everyone listed here, for their patient and heartful help and support:
My amazing teammates: Cindy Shiangyu Chu, and Taiga Haruyama.
Inspiring instructor and design director Monica Schlaug. Nidhi Singh Rathore, and Vaishnavi Prabhakaran.
Zul Surani, Associate Director of COE at Cedars-Sinai, for his kind support and weekly feedback upon products and progress upon the design system.
Special Thanks To:
Koryo Health Foundation Clinic (Site Visits)
Cevadne Lee & Roselyn Balayut Tanghal at UCI Comprehensive Cancer Center
Dr. Ghecemy Lopez, Physician at Cedars-Sinai
