Exploring the chemistry of colors with butterfly pea beverages
Project Brief
DOKA is a butterfly pea beverage packaging design.
Inspired by chemistry labs and some color mix drinks, Doka is looking at the playful potential of butterfly pea. It meets other acidic or alkalinic liquids, and create a spark of coloring magic for you.
The three flavors: herbal mix, latte and passionfruit tea reflect three kind of color-changing surprises.
What is Butterfly Pea Drink?
This indigo blue drink is considered one of a kind for its amazing change of colors when blending with acidic or alkaline liquids, catalyzed to reveal a gradient of colors.
The visual ceremony of aurora color is what DOKA wants to bring to the young generation customers.
Target Audience and Market
User Persona
Design Language and Keywords
Product Naming: "DOKA" from Thai of Butterfly Pea
Logotype Design for Doka
Color-Mixing Drink Formula Experiments
The Original Tea Color
Adding lemon (fruit replacement) to see the changes of butterfly pea with acidic flavoring
Color Variations with different add-on liquids
3 Mixing Formula: A Collision of Surprises
Principle Display Panel (PDP) Analysis
Stylescapes
Dieline: Final Packaging and Nutrition Label
Branding: Store and Online App Interface
Meeting Doka: a collision of surprises with Butterfly Pea Taste
