Exploring the chemistry of colors with butterfly pea beverages
Project Brief
DOKA is a butterfly pea beverage packaging design.
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Inspired by chemistry labs and some color mix drinks, Doka is looking at the playful potential of butterfly pea. It meets other acidic or alkalinic liquids, and create a spark of coloring magic for you.
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The three flavors: herbal mix, latte and passionfruit tea reflect three kind of color-changing surprises.
What is Butterfly Pea Drink?
This indigo blue drink is considered one of a kind for its amazing change of colors when blending with acidic or alkaline liquids, catalyzed to reveal a gradient of colors.
The visual ceremony of aurora color is what DOKA wants to bring to the young generation customers.
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Target Audience and Market
User Persona
Design Language and Keywords
Product Naming: "DOKA" from Thai of Butterfly Pea
Logotype Design for Doka
Color-Mixing Drink Formula Experiments
The Original Tea Color
Adding lemon (fruit replacement) to see the changes of butterfly pea with acidic flavoring
Color Variations with different add-on liquids
3 Mixing Formula: A Collision of Surprises
Principle Display Panel (PDP) Analysis
Stylescapes
Dieline: Final Packaging and Nutrition Label
Branding: Store and Online App Interface
Meeting Doka: a collision of surprises with Butterfly Pea Taste
