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Works at
SM Beauty

A collection of physical product designs, 3D works, packaging, and commercial displays for SM Beauty and its brand, including LuxCollection, Saplaya, TouchUps, BlackPink, Sistar Beauty and more.

 

Focused on product development process, research, production-ready CMF, prototyping, and high-fidelity 3D visualization.

Product Design and Packaging 3D

Industrial design and product development pipeline integrating initial R&D, market research, form exploration, prototyping CMF specifications, and 3D visualization for final product line and packaging.

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Exhibitions & Commercial Impact

Presenting new product lines on premier nation-wide trade show and exhibition stages like America's Beauty Show, driving brand presence and commercial performance in high volume market spaces and for in-store retail experiences.

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More products and designs I created for SM Beauty & its brands:

Main Company Site

SM Beauty LLC &
SM Beauty Wholesale

Responsible for product images and listings on SM's company website.

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Korean Skincare

Saplaya

Product development and design for various products such as face masks, acne  patches, cream, serum, etc.

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Amazon Page and All Listings

LuxCollection Amazon

Responsible for creating all product pictures, gallery and A+ contents.

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Hair Care & Styling

Lux Collection

Product development and design for various products such as hair styling gel, detox powder, essential oil,etc.

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Retail Store in Melrose Park, IL

Sistar Beauty

Created in store display and shelves for the store, such as shelf basket, paper display and Wig Section Halo Ring Display.

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Amazon Page and All Listings

Saplaya Amazon

Responsible for creating all product pictures, gallery and A+ contents.

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